WordPress is a website building tool that has made website creation possible for millions of webmasters. WordPress is a content management system (or CMS) that is popular for many reasons, but primarily because it is free and has been designed to be easy to use by people without technical skills. Now, just about anyone can build a website that is functional, attractive and well optimized for website promotion without any technical expertise at all.
The WordPress content management system is completely free because it is open source software. This means that all the files can be used and customized as desired and without any cost. Because it is used by over 25 million websites around the world, there are thousands of plug-ins and add-on products you can use to modify and optimize the functionality of a basic WordPress site until it works perfectly for your intended purpose.
This short video explains the highlights of using WordPress for building a website:
Your choices for site design and functionality are just about unlimited, and the majority of these options are free, although many of the more advanced and specialized options are sold at reasonable prices. Even accounting for the use of some paid options, the overall cost of website creation is only a small fraction of what it would have been only a few years ago.
Using WordPress is a good choice for just about any website project. Although it was originally designed as a blogging platform available from wordpress.org, it has evolved over the years and with the unlimited add-on options now available, it is now commonly used for creating all kinds of sites including simple blogs, personal websites, business websites, and even large e-commerce sites. In fact many of the largest and most popular sites on the internet are built using the WordPress infrastructure.
To be successful on the Internet today requires more than just providing readers with pure content. There are just too many distractions and your site visitors will lose interest and leave if they are not quickly engaged. You must find ways to interact with you readers, to create a discussion, form a relationship, and to provide resources to make it easy for your visitor to find the information they need.
It’s not just about content any more. It’s about integrating content with social interaction and with sites like Facebook and YouTube. Great content plus social integration and participation is the new formula for success on the web today, and websites built with WordPress are designed to do all this and more, making it a perfect choice for your next web project.